This is a step-by-step guide for beginners on how to start a blog.
(No tech experience required or budget that’ll break the bank.)
First of all, what in the world is a blog anyway?
A blog is a type of website with journal entries, articles or personal opinions. Really, your blog could be about any topic that you’re interested in, that you’d like to share with the world.
Why start a blog?
Share experiences, share your knowledge, promote your business, connect with like-minded people, exposure, earn extra money, offer a service, share your passions or educate other. There are endless things that you can do with a blog.
Does it cost a lot of money to start a blog?
Nope, not at all. You can start your blog for next to nothing and I’ll show you how.
Ready to give it a try? Let’s go!
I’m going to give you 2 options to go with:
But before we get into that, this first.
1. DECIDE WHAT YOUR BLOG IS GOING TO BE ABOUT.
- What is your passion? What topic do you enjoy talking most about? Do you love to share recipes and talk about nutrition? or maybe you create workouts and share about fitness. Or you’re a make up artist and want to share makeup tips. Or perhaps you are a fashionista and want to give people tips on coordinating outfits. Whatever your passion is, get clear on what kind of information you want to be sharing with others.
HOT TIP: if you can’t decide what you want to write about. START ANYWAY. The only way you’ll get clear on what direction you want to go in is by starting.
– CLARITY COMES FROM ACTION –
2. CHOOSE WHAT PLATFORM YOU WILL BLOG ON.
A platform is your content management system (CRM) where you’ll post your blogs. There are SO many different platforms but there are 2 that I recommend. WordPress is by far the most popular and widely used platform as you will gain the most organic reach BUT the other popular platform I suggest (and it’s where I started) is with WIX. I will breakdown the + and -‘s of each down below:
BENEFITS OF WIX:
(this is how I started)
- pre-made templates, very easy to edit.
- looks professional without needing a designer.
- WIX offers hosting and domain, all on one platform.
BENEFITS OF WORDPRESS:
- search-ability and SEO are better with WordPress.
- it’s the most popular platform among all other platforms.
- a bit of a learning curve, not as user friendly.
- you need to use an additional hosting platform as well as purchase a domain separately.
If you are tech savvy and comfortable with hosting, domains and some design knowledge, then go with WordPress; if what I just said in the sentence before makes you cross eyed – go with WIX. WIX is truly more of a plug-and-play model and will work well for you to get started.
LINK TO WIX HERE
LINK TO WORDPRESS HERE
3. CHOOSING A HOST
If you choose to go with WORDPRESS, you will need a host. A host is what will put your blog on to the internet. My host of choice is SITEGROUND or BLUEHOST. (but again, if this is too techy, just stick with WIX and they do it for you).
4. PICK A NAME (for your blog as well as your domain)
My recommendation here is to use your own name as your blog name as well as your domain name. Few reasons:
- if you get all creative and decide to name your brand, PURPLE PINEAPPLE – who in the world is going to find you organically on the inter webs if they don’t know who you are. Don’t get all crazy with your names. Use YOUR name. People build relationships with other people, not made up names.
- using your name will allow you to pivot. Realistically you’ll never only be talking about one thing or teaching about one topic. Don’t name yourself PURPLE PINEAPPLE FITNESS, and then down the road you decide to change your focus and pivot your business. Don’t lock yourself into one category.
5. YOUR DOMAIN NAME
Your Domain name is your www. address. For example, my domain is www.vanessajahnke.ca. If you are going to use WORDPRESS for your blog, go to godaddy.com to purchase your domain. If you’re using WIX – they will do this for you.
That’s it. Now starting writing! Don’t overthink “the look”, “the brand”… just start getting content out there. Consistency is key. As you get more comfortable with it, you can change things, work on design, add to it – but content is the most important part.
I’d love to hear from you guys! Tell me if this was helpful – tell me if you’re getting started or if you have any questions!